How do you persuade the world that IBM is not just an old-school purveyor of hulking hardware, but a savvy & nimble tech guru focused on business consulting and services?
In almost three years of full-time consulting with Ogilvy, David interviewed scores of IBM customers and used their stories to craft innumerable testimonials, ads, and interactive presentations -- helping to usher Big Blue's stodgy image to the precipice of hipness. Along the way, he scripted and directed dozens of award-winning animations, oversaw designers and illustrators, masterminded music sessions, and managed junior creative teams working on many other facets of the IBM business.
In almost three years of full-time consulting with Ogilvy, David interviewed scores of IBM customers and used their stories to craft innumerable testimonials, ads, and interactive presentations -- helping to usher Big Blue's stodgy image to the precipice of hipness. Along the way, he scripted and directed dozens of award-winning animations, oversaw designers and illustrators, masterminded music sessions, and managed junior creative teams working on many other facets of the IBM business.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/a6748b95cfc55ae47089ff18_rw_600.png?h=48b2bbda30501f6e94f03f29e4559355)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/4af4f68e4c645c5fbde57909_rw_600.gif?h=01dad7bf67377a2477851386a645f403)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/ee2a97d799ac2e8962a3a665_rw_600.gif?h=400d7e6ffd4f8c3bd2ae2408fdba351d)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/f8a5990f06e00f8a6c95bacf_rw_600.gif?h=d029c80cf42c505289b290a8614b83df)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/9b4ffb987ff8939cfe6e6365_rw_600.gif?h=4dcbc559c0fc140a97dafc025a9164fa)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/89a46031ecf037e50e6ec676_rw_600.jpg?h=56544c3fe82cfe57f1942f67255c0432)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/3ad6c697eb6a7f7e7a0a2f48_rw_600.jpg?h=8f0e8d2fc350f709cae8a96e09dd47fa)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/16e78f23137ea03166b3fb7a_rw_600.jpg?h=71243727e182bd4a46c1cb7d2faa9460)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2d2a5f863b5889f7e1058e37844642fe/a324ab84d40a9988cfc8ffd4_rw_600.png?h=348f2baa5216e10eb0f0f7b775610147)
The campaign won virtually every creative award known to admankind.