David Levy // Brand Storytelling / writing + scriptwriting + strategy
Edie's Guerrilla GIF Campaign
A guerrilla effort for client Rit Dye:
• Insert digital spokesgal "Edie" into the online conversation about fashion, color, creativity, style, what-have-you.
• Pepper the Internet with wacky homespun GIFs & images that express her disruptive DIY aesthetic.
• Iconify Edie, personify Edie; brand her as a cool & crafty genius of the digital realm.