Edie's Guerrilla GIF Campaign

A guerrilla effort for client Rit Dye: • Insert digital spokesgal "Edie" into the online conversation about fashion, color, creativity, style, what-have-you. • Pepper the Internet with wacky homespun GIFs & images that express her disruptive DIY aesthetic. • Iconify Edie, personify Edie; brand her as a cool & crafty genius of the digital realm.

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